editorial
Articles by ExchangeWire
Social: So what if it’s just media?
In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’
'Agility and Impact': the Biggest Current Opportunities in Audio
From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...
The Future of Media Buying is Here – and It’s Not Walled in by Big Tech
Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here. From [...]
Social Media Isn’t Social. It’s Just Media.
In part one of this three part perspective, Dan Gee, managing director and co-founder of Media Futures Market, makes the case of why social media is not really social anymore. He explores how to make the most of social media, [...]
Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation
In the second article in our series covering programmatic digital-out-of-home (pDOOH), in association with JCDecaux, Tom Bottomley, director, programmatic at Journey Further, examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as [...]
Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network
Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]
Precision in the Age of Identity: Redefining Audience Curation
Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]
The AI Monetisation Dilemma: Beyond Keywords and Clicks
In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]
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